Streaming ads are an inevitability. They interrupt our Netflix binges, cut into Hulu dramas, and disrupt our Spotify playlists. They also support the content-creation economy on YouTube. With 2.5 ...

With Super Bowl LX upon us, those who tune into the big game this weekend are going to see a long list of new and often star-studded commercials from the world's biggest brands. After all, there's a ...

After elbowing its way into the fight for TV's billions of advertising dollars, Amazon now wants to battle one of the most dire threats to commercials. One of the biggest problems consumers have with ...

California has passed a new law aimed at quieting blaring advertisements on streaming platforms like Netflix, Hulu, and Prime Video, requiring commercial volumes to match the audio levels of the ...

USA TODAY Ad Meter is shifting from advertising's biggest stage at the Super Bowl to the game behind the game on the global platform of the World Cup. With that, welcome to the USA TODAY Ad Meter ...