Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take ...

According to Google, AI Mode in Google Search has now surpassed 1 billion monthly users. And, of course, AI Overviews are now ubiquitous at the top of every Google search results page. At Google I/O ...

Google’s I/O 2026 overhaul turns Search into an AI answer engine that keeps users on the results page. Zero-click searches now account for 60 per cent of queries, and publisher traffic is collapsing ...

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

The era of the “ten blue links” is officially over. At its Google I/O conference on Tuesday, Google unveiled an AI-powered overhaul of Search centered around a reimagined “intelligent search box” — ...

Google released a report detailing how people use AI Mode in the U.S., drawing on internal Search data and Google Trends to map search behavior one year after launch. The report, published alongside ...

Last year marked the beginning of Google’s explicit focus on AI search, and this year’s I/O solidified that shift. As Google’s search VP Liz Reid said during the keynote, “Google search is AI search.” ...